Three Business Purposes

1. Ted's Tires (basic objectives)
2. Custom Tools Manufacturing (database interface)
3. Sarah's Outdoor Clothing Store (e-commerce)

1. Ted at Ted's Tires wanted their web site to accomplish several common objectives. Ted wanted:

To advertise monthly specials inexpensively in other sources besides local papers.

To inform clients that they have the same capabilities as the franchised tire stores.

To get exposure to a broader client base and potential clients with greater needs.

To inform existing clients of the new equipment they have that will speed up service.

An easy way for people to give feed back on the service they had received.

To improve their image (after the tire fire that brought bad press in the local paper).

A page to show his fun-loving character since Ted was a witty guy.

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2. Custom Tools Manufacturing wanted their site to be a source of information to clients and also a sales rep tool. They wanted:

To provide proprietary information for their sales staff on a password-protected basis

Sales documents to be searchable and sortable

Web-based forms to collect data from sales force and clients

An attractive site that was informative about their high-tech facilit

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3. Sarah's Outdoor Clothing Store wanted to sell products on line. Sarah wanted:

To start with the most popular items but have the ability to expand the products offered

To have the capability for secure transactions

To incorporate a banner exchange to inexpensively increase her exposure and hits
A bulletin board for outdoorsman to post events

A chat room so clients could discuss outdoor subjects at scheduled times

A database of various article on the outdoors
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Three Business Purpose Examples
Here are three examples of different companies who's purposes for their web sites reflected their particular needs.