In general, "good" sites:
- Load quickly (5 to 30sec)
- Have good content presented in a concise and well
organized fashion
- Have clear navigation that is easy to understand
and use
- Have an attractive "look" to the layout and effective
use of graphic elements (contrast, repetition, alignment, proximity)
- Designed to have the elements that improve the likelihood
it will be indexed by search engines
- Are interactive, encouraging the user to send an email,
fill out a form, request information, etc.
- Function properly on various platforms, browsers and
computers for the target audience
- Have current information and have new/changing things
on each visit
- Have complete contact information (email, phone, fax,
address)
- Have an appeal that will bring a visitor back to the
site
On the other hand, "bad" sites:
- Load slowly with out giving the user the option to
choose to down load large files
- Are artistically lacking (poor color combinations,
inconsistent themes, too busy background texture, poor image quality)
- Are hard to figure out (inconsistent format, unorganized,
confusing navigation)
- Have too many bells and whistles (use of not fully
supported technologies, distracting use of animated gifs, endless looped
sounds, moving text)
- Require you to scroll to view (poor planning in considering
the end users machine limitations)
- Contain old or limited information
To get a sense of some of the things to avoid, visit
http://www.zdnet.com/yil/content/growth/
computer/oopsie.html that links you to sites that take absurdly critical
looks at current web sites thrown out there.
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What makes a good web site?
This is a subjective
question though as with any art, there are good guidelines to consider.
A well-designed site requires the balance of good content, artistic use
of graphics and a knowledgeable application of web technologies. It's
wonderful that anyone can build a web site yet few can pull it all together
into an effective site. The column on the left is a bullet point list
of some "good" and "bad" characteristics of web sites.
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