Have you considered these four reasons?

Reason #1: The competition is on the Web.

Reason #2: A web site is a cost-effective way to provide information.

• It is less expensive than most forms of advertising
• It exposes your company to a broader audience of potential customers.
• Information transfer is quick and available 24 hrs/day
• It can be a mechanism to publicize job openings
• It serves a customer service function for frequently asked questions
• It can be an effective communication tool for salespeople
• It gives the client broad information from which they can interactively select only the portions they need

Reason #3: A web site is an efficient way to collect data.

• Automated forms prompt for pertinent information and require completenessfor submittal
• Visitor activity at your site can provide valuable insight to audience preferences which can in turn help in focusing marketing
• Prospective employee information is drawn from a bigger pool of applicants
• Customer feed back can be received more rapidly, the process is made easier for the customer to respond, and compiling the data can be automated

Reason #4: A web site is good for business.

• The Internet reaches a highly desirable demographic market
• Current literature can be updated and widely distribute quickly and inexpensively
• It can be a mechanism through which your business can safely network with suppliers, customers and other businesses
• It's a creative medium that can effect the perceived image of your company
• It's an efficient mechanism to test market new products in specialized markets
• It establishes a presence in anticipation of the expanded uses of the web in the future
• An effective site can impact sales by whole percentage points
  
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Why does a business needs a web site?
A presence on the web is a necessary part of today's business communications. Each business can use the web for different purposes but all have some common reasons for have a web site.

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